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(#387) Why You Should GIVE AWAY Content For FREE
Did you know offering free content could be your most strategic business move? The power of free content isn't just about generosity but a strategy to position you ahead of the curve and establish trust while building a credible brand.
Listen in as we delve into how you can establish trust and build a credible brand through meaningful content. We'll discuss how to navigate brand evolution and how targeted approaches can extend your reach. Moreover, you'll learn about the transformative power of community building and the magic of the sampling effect. We'll also talk about how our actions can foster meaningful connections, sometimes without us being aware of the ripple effect.
Timestamps:
- (00:35) The Importance of Giving Free Content
- (07:19) Build Trust to Build a Brand
- (15:15) Community Building and the Sampling Effect
- (27:59) Feedback and Free Content Importance
- (38:03) Preparing for the Conference
Standout Quotes:
- “You want to give your content, that is valuable, away in a genuine way that people know you are genuinely and authentically helping them, that you're just not trying to shove down.”
- “When we're talking about giving away free, valuable content to create awareness in your community, help them see that there is a problem with the problem that you saw because some people aren't even aware of what's the problem.”
- “If you're putting out content and you're putting out words that are aligning with what your expertise is, google is gonna start… playing around with your website, with your directory profiles because you're putting in… keywords that will link people to you based on what they're typing in.”
Resources Mentioned:
- Get the latest updates to Doctor TK’s events at https://www.doctortk.com/links/
Connect:
Find | Doctor TK
On Instagram: instagram.com/doctortkpsych
On Facebook: facebook.com/DoctorTKPsych
On Pinterest: pinterest.com/DoctorTKPsych
On Youtube: youtube.com/c/DoctorTK
SUBSCRIBE & RATE
On Apple Podcast
On Google Podcasts
On Spotify
JOIN THE INHER COLLECTIVE
WATCH PODCAST ON YOUTUBE
GUSTO
SIMPLE PRACTICE EHR
KIT FOR EMAIL MARKETING
STANSTORE
View all episodes
By Doctor TK
4.9
4141 ratings
Did you know offering free content could be your most strategic business move? The power of free content isn't just about generosity but a strategy to position you ahead of the curve and establish trust while building a credible brand.
Listen in as we delve into how you can establish trust and build a credible brand through meaningful content. We'll discuss how to navigate brand evolution and how targeted approaches can extend your reach. Moreover, you'll learn about the transformative power of community building and the magic of the sampling effect. We'll also talk about how our actions can foster meaningful connections, sometimes without us being aware of the ripple effect.
Timestamps:
- (00:35) The Importance of Giving Free Content
- (07:19) Build Trust to Build a Brand
- (15:15) Community Building and the Sampling Effect
- (27:59) Feedback and Free Content Importance
- (38:03) Preparing for the Conference
Standout Quotes:
- “You want to give your content, that is valuable, away in a genuine way that people know you are genuinely and authentically helping them, that you're just not trying to shove down.”
- “When we're talking about giving away free, valuable content to create awareness in your community, help them see that there is a problem with the problem that you saw because some people aren't even aware of what's the problem.”
- “If you're putting out content and you're putting out words that are aligning with what your expertise is, google is gonna start… playing around with your website, with your directory profiles because you're putting in… keywords that will link people to you based on what they're typing in.”
Resources Mentioned:
- Get the latest updates to Doctor TK’s events at https://www.doctortk.com/links/
Connect:
Find | Doctor TK
On Instagram: instagram.com/doctortkpsych
On Facebook: facebook.com/DoctorTKPsych
On Pinterest: pinterest.com/DoctorTKPsych
On Youtube: youtube.com/c/DoctorTK
SUBSCRIBE & RATE
On Apple Podcast
On Google Podcasts
On Spotify
JOIN THE INHER COLLECTIVE
WATCH PODCAST ON YOUTUBE
GUSTO
SIMPLE PRACTICE EHR
KIT FOR EMAIL MARKETING
STANSTORE
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