Welcome back to Tapped In Sales, the podcast for beer distributors by beer distributors! In this episode, Bud and Mikey kick off the new year with some fresh insights, lighthearted stories, and hard-hitting truths.

Bud shares a tale from his recent trip to Miami, where a mandatory 20% surcharge at restaurants sparked a bigger conversation about incentives, motivation, and unintended consequences—both in the service industry and the beer business.

Here’s what we dive into this week:

🌴 Miami Madness: How a 20% automatic tip revealed unexpected perks and surprising strategies from restaurant staff.

🍻 Parallels in Beer Sales: What can beer distributors learn from these tipping tactics?

🏆 Recognizing Your Team: Why non-economic rewards (like free appetizers, foam fingers, or even a Pac-Man machine) can have a bigger impact than cash.

🚫 Avoiding Layups: How guaranteed rewards and predictable structures can demotivate your team—and what to do about it.

🛑 The Bigger Picture: A heated discussion about public health narratives, warning labels, and why alcohol shouldn’t be the scapegoat.

This episode is packed with actionable takeaways for distributors looking to reenergize their teams and rethink their incentive strategies. Oh, and don’t miss Bud and Mikey’s quick detour into the cozy life of blankets and hoodies in unexpected cold weather!

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About Tapped In Sales:  

Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.

This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.

Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!

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