Sometimes, the most innovative thing an agency can do is really take a hard look at its business model. Even though taking a look at the business model is one of the most beneficial things an agency can do, it’s also one of the most avoided. Agency owners agree that it would be a good idea, but in the hustle and bustle of serving clients, it gets brushed aside. 

But is there a way for agency owners to make room for looking at the business model? Well, according to Gray MacKenzie, Co-Founder of ZenPilot, there is. In addition to coaching agency owners on how to do this, Gray's also been in the trenches as an agency owner himself. He gets it. 

He came on the latest episode of The Innovative Agency to talk about the problem most agencies face in their business model, what a better model would look like, and how you can make room to address these issues.