James Starling, MD of AA Business Services, reflects on his journey from an accomplished athlete to leading electric vehicle (EV) strategy at The AA. The episode delves into The AA's strategic shift towards integrating EVs, focusing on bespoke services for SMEs and evolving roadside assistance to match the unique demands of EVs, as well as The AA’s commitment to road safety and driver training, crucial in the EV transition. Starling's narrative intertwines personal resilience with professional evolution, underlining the importance of adaptability and vision in the rapidly changing landscape of EV technology and customer-centric service models.

Watch this episode on Youtube: https://youtu.be/XPCQYteROZ0

https://www.linkedin.com/in/james-starling-260698289/

https://www.theaa.com/