Art Sobczak: "The only way to cut through the clutter is to have a message that is going to resonate with the prospect and what's going on in their world, right at that very moment."

If you want to have more opportunities to sell your solution, service, or idea, it starts with being smart and focusing on who you're selling to versus what it is that you're selling!

Art Sobczak is a renowned sales legend, author of "Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling", and host of The Art of Sales Podcast and joins the program to show us how talking about the issues we care about is far less effective than talking about the issues our prospect cares about.

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