The Innovative Agency

4: Artificial Intelligence and the Future of the Agency w/ Paul Roetzer


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The real question, as marketers, is how can we leverage the power of artificial intelligence, why does it matter in the agency world, and how do you square the implementation of artificial intelligence with the ever changing data privacy laws that are popping up all over the world?

Artificial intelligence is going to disrupt everything. From the way you staff your agency, to the way you do operations, services, hiring, & pricing, it’s all going to change.

Everything that anybody thinks that they know about their business is going to change within the next decade, if not sooner.

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The Innovative AgencyBy Sharon Toerek

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