In part two of episode four of the Accord Growth Series podcast, John Brenan, Media Relations Manager at Yorkshire Building Society, is joined by Liz Robinson, Client Services Director at Digital Consortium, to discuss how small search engine optimisation (SEO) changes can have a profound impact on where your website appears in Google searches.

During the second part of this episode, Liz explains how you can adapt your website over time to stay in touch with Google’s ever-changing algorithms. She provides some tips on how to create fresh and ‘refreshed’ content that can enhance your website’s Google search ranking. What’s more, Liz discusses some great tools, including Google Analytics and Keywords Everywhere, that you can easily use to measure the success of any SEO improvements and find new, relevant keywords.

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The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. For more hints and tips on how to grow your business, you can sign up to the Growth Series for free, here.