This interview is part of a throwback mini-series from several years ago when I chatted with my good friend, Joe Hage. He’s the CEO of Medical Marcom and Chairman of the Medical Devices Group, a community of over 350,000 medical device members. In this entertaining interview, here are some of the things we talked about:

• How Joe, with a limited medical device industry background, helped Cardiac Science become a medtech marketing leader.
• Why Joe thinks search engine optimization (SEO) is among the most important elements for your marketing mix.
• How you can use editorials to demonstrate medical device industry leadership.
• And why sending prospects to your website homepage may not be the best idea.

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