Struggle to write Instagram captions? Join the club. Out of all the copywriting and brand-building topics, I’d have to say Instagram captions are the one people hate the most. If you want to stop your followers mid-scroll, keep their attention, and meet a strong objective (like sell a product or teach a tip) with your captions, this episode is for you.

I'm going to take you behind-the-scenes and use one of my real captions as a case study. Check it out here:
https://www.instagram.com/p/B_EZ8SGD5d-/

In this episode, I cover: 

• How I structure captions, using a real example 
• Writing captions that are creative AND effective
• Breaking down your post and what to talk about 
• Identifying who you're speaking to 
• Deciding on the purpose of your post 
• Figuring out the problem you're solving 
• Highlighting your skill and experience 
• An example of how that sounds all together 

Don't forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It's packed with tips from Bossy.'s favourite creative experts, and covers everything from copywriting to graphic design to social media to marketing to everything else. Download yours here.

• Bossy. Copywriting 
• The Bossy. Shop - Resources, ebooks & templates 
• @alycealyce Instagram 
• @bossy.copywriting Instagram

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Full shownotes available at https://bossycreative.com/episode7/.