Co-hosts Eric Franchi and Joe Zappa discuss the four ways to win with adtech marketing (including great detail on how to pursue each strategy).1. Differentiated story 2. Original data/insights3. Thought leadership4. Being prolific, present, and personableCheck out the pod to learn about how to grow your business with each approach!

Co-hosts Eric Franchi and Joe Zappa discuss the four ways to win with adtech marketing (including great detail on how to pursue each strategy). 1. Differentiated story 2. Original data/insights 3. Thought leadership 4. Being prolific, present, and personable Check out the pod to learn about how to grow your business with each approach!

Co-hosts Eric Franchi and Joe Zappa discuss the four ways to win with adtech marketing (including great detail on how to pursue each strategy).1. Differentiated story&nbsp;2. Original data/insights3. Thought leadership4. Being prolific, present, and personableCheck out the pod to learn about how to grow your business with each approach!

4 Ways to Win with AdTech Marketing

Open Market is a podcast about building companies in the advertising space. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa will dive deep into the stories of successful companies and growth strategies to help listeners understand how to replicate that success. For example, how did Eric build Undertone to a $180M exit? How would you reverse-engineer a $10M adtech exit? Why do you need a chief audience officer? Entrepreneurs, execs, and GTM professionals in advertising should walk away from each week’s episode with new ideas on how to build their companies.

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4 Ways to Win with AdTech Marketing

4 Ways to Win with AdTech Marketing

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