According to Ben Gigli of 5 Second Films, making friends with your fellow content providers is imperative to having success online. We took that advice before he even gave it and had him on The Wolf Den to discuss Youtube monetization, understanding content platforms, and the impossible task of predicting merchandise success. Joining him is Dave Mancherje, our financial guru, who helps us understand Amazon Affiliates, AdSense, and everything else intimidating to industry newcomers.