Name: Rose Désauguste

Current Title: CEO of Nectar Digital Group

Location: New York City

Educational Background: Masters

About Rose:

Rose Désauguste is an entrepreneur and the founder of Nectar Digital Group, an agency that brands companies and helps them better represent themselves, market their services, and automate their marketing digitally. Rose has been guiding companies, big and small, on digital transformation over the last 7 years. She loves helping entrepreneurs successfully navigate the fast-evolving digital landscape to create scalable growth and future-proof their companies. She is also an avid explorer who loves teaching and empowering others to live their most fulfilling lives.

DURING THIS EPISODE WE DISCUSSED:

• Branding vs. Marketing and why it matters for your business to invest in branding
• How to get your brand messaging right
• What to do when you're having a hard time explain what your business does
• How you are losing business by not investing in your branding

For complete show notes and resources mentioned for this episode go to: blacktobusiness.com/40