Black to Business

In this episode, we dive deep into essential strategies for securing press coverage even when you feel like your business lacks a significant news event. We understand that many entrepreneurs—whether you're just starting out or have been in business for years—often feel that without a major announcement, your story goes unheard. Brennan Nevada Johnson, founder of Brennan Nevada Inc., shares invaluable insights on how to creatively position your business in the media. This conversation is crucial for anyone eager to build visibility, connect with their audience, and leverage public relations as a powerful tool for growth. Brennan emphasizes that every business has a unique story waiting to be told, and finding innovative ways to present that story can lead to increased awareness and credibility. Throughout the episode, you will discover actionable tips that will empower you to take control of your narrative and maximize your opportunities for media exposure, no matter your current situation.

• Key strategies for securing press coverage without a major news event.

• The importance of actively seeking press coverage, regardless of your business stage.

• Common misconceptions about public relations and how to overcome them.

• How to identify and craft compelling stories that resonate with your audience.

• Effective methods for building and nurturing relationships with journalists.

• The role of content marketing in a media strategy when you don’t have news.

• Practical tips for leveraging thought leadership to enhance your visibility and impact.

Brennan Nevada Johnson is the founder of Brennan Nevada Inc., New York’s only Black female-owned, award-winning tech PR agency. With over a decade of experience, Brennan specializes in helping startups, tech companies, and venture capitalists amplify their media presence and thought leadership. Her agency has worked with notable brands like SoLo Funds and RenderATL, focusing on the art of storytelling and the power of earned media. In this episode, she brings her expertise to the forefront, helping you navigate the world of press coverage, even when you don’t have traditional news to share.

Join us for this informative discussion that will equip you with the tools and confidence to tell your story and secure the media coverage your business deserves!

Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/220

Thank you so much for listening! Please support us by simply rating and reviewing our podcast!

Got a question? We’d love to answer it in an upcoming Q&A. Simply record your quick question → https://blacktobusiness.com/QA 

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Starting a business is no easy feat, and for Black entrepreneurs, the challenges can often feel even more overwhelming. From navigating limited resources and accessing capital, to breaking down barriers in the business world, there’s a lot to handle. On top of these systemic challenges, many new business owners fall into avoidable traps—common pitfalls that can stall progress before it even begins.

In this episode of the Black to Business podcast, we’re diving deep into these common mistakes so you can sidestep them and set your business on a path to success. Whether you’re just starting out or looking to refine your approach, we understand the importance of laying a solid foundation. You’ve got a dream, and we’re here to help you build it.

THINGS YOU’LL LEARN DURING THIS EPISODE:

• Why skipping market research is a huge mistake and how to avoid it.

• The importance of legally protecting your business from day one.

• How to manage your finances effectively and treat your business like a business, not a hobby.

• The role of business planning and why you can’t afford to wing it.

• The power of community, networking, and why you shouldn’t go it alone.

This episode is your guide to avoiding the most common mistakes new Black entrepreneurs make. We’ve packed it with actionable insights that you can start applying to your business today. And if you’re looking for more, check out the Blackpreneur Blueprint—a step-by-step guide to help you avoid these pitfalls and build a strong foundation for your business. Get it at blacktobusiness.com/blueprint.

Entrepreneurship is no easy journey, and as a Black entrepreneur, you might often feel like you're carrying the weight of multiple roles on your back—balancing your dreams, your business, and maybe even a 9-to-5 job. We understand the grind, and we know that motivation comes and goes. In this episode of the Black to Business podcast, we dive into a crucial topic: staying consistent when the motivation just isn’t there.

This episode is all about pushing through those tough days when you don’t feel like showing up, because we know it’s not always easy. You start off excited, full of energy and ideas, but then life throws its curveballs, and suddenly that drive begins to fade. But here's the truth: motivation is fleeting, and relying solely on it will never be enough to get you to the finish line. It’s consistency, mindset, and having the right systems in place that will.

In this episode, we break down how to stay on course when you’re running low on motivation. 

• Why motivation is fleeting and how to stay consistent despite it

• How creating systems and routines can keep you moving forward

• Tips on reframing your mindset and not letting setbacks define you

• The importance of separating your self-worth from your business outcomes

• How to find accountability partners and why they make all the difference

Tune in and find the strategies you need to stay the course, even when the motivation fades. You’ve got this—just keep going, stay consistent, and trust that the process is working in your favor.

Thank you so much for listening! If you liked this episode, please subscribe to “The Black to Business Podcast” and rate and review on Apple Podcasts:

Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/218

Thank you so much for listening! Please support us by simply rating and reviewing our podcast!

Got a question? We’d love to answer it in an upcoming Q&A. Simply record your quick question → https://blacktobusiness.com/QA 

Connect with us on Instagram: 

https://www.instagram.com/blacktobusiness/ 

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When you’re in the middle of your entrepreneurial journey, it’s easy to feel overwhelmed, uncertain, and sometimes even frustrated. The reality is, growth and success don’t happen overnight, and it can be tough when you’re grinding every day without seeing immediate results. But here’s the thing: trusting the process is essential. As entrepreneurs, especially as Black entrepreneurs, we face unique challenges—balancing work, personal life, and business goals while often navigating spaces that weren’t built for us. It’s easy to question yourself, feel behind, or compare your progress to others.

In this episode of the Black to Business podcast, Monique dives into the importance of trusting the process. Whether you're just getting started or have been in the game for a while, the journey isn’t always smooth, but it’s always worth it. 

THINGS YOU’LL LEARN DURING THIS EPISODE:

• How consistency is the foundation for success

• The power of trusting your unique vision, even when others don’t understand it

• Why setbacks are part of the journey and how to learn from them

• Practical strategies for overcoming doubts and staying focused

• How to manage imposter syndrome and recognize your own value

• The importance of celebrating small wins along the way

• Why trusting the process is key to long-term business growth

Thank you so much for listening! If you liked this episode, please subscribe to “The Black to Business Podcast” and rate and review on Apple Podcasts:

Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/217

Thank you so much for listening! Please support us by simply rating and reviewing our podcast!

Got a question? We’d love to answer it in an upcoming Q&A. Simply record your quick question → https://blacktobusiness.com/QA 

Connect with us on Instagram: 

https://www.instagram.com/blacktobusiness/ 

Don’t miss an update! Sign up for our weekly newsletter:

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Ever feel like no matter how hard you work, you're always one step behind? Many Black entrepreneurs share this sentiment. The journey often isn't just about managing finances and teams; it’s also about overcoming deeply ingrained scarcity mindsets rooted in generational trauma or personal experiences. This episode dives into why transitioning from a scarcity to an abundance mindset is crucial for your business and well-being. We'll explore practical strategies that integrate holistic principles, heart-centered leadership, and innovative marketing practices. Our goal is to help you build a thriving business environment that aligns with your values and creates sustainable growth.

DURING THIS EPISODE YOU’LL LEARN:

• The significance of holistic approaches and energetic practices in enhancing creativity and removing blocks.

• The principles of heart-centered leadership and how they contribute to a positive work environment.

• Practical steps for shifting from a scarcity mindset to an abundance mindset.

• Insights into balancing personal and business life to achieve holistic success.

• How to cultivate an abundance mindset by focusing on the energy behind money and the practice of giving and receiving.

Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/216

Thank you so much for listening! Please support us by simply rating and reviewing our podcast!

Got a question? We’d love to answer it in an upcoming Q&A. Simply record your quick question → https://blacktobusiness.com/QA 

Connect with us on Instagram: 

https://www.instagram.com/blacktobusiness/ 

Don’t miss an update! Sign up for our weekly newsletter:

https://blacktobusiness.com/mailinglist

As an entrepreneur, especially in the fast-paced world of business, we understand the constant juggling act you face. Whether you’re managing a full-time job and a side hustle, running your business solo, or leading a small team, finding ways to maximize your day is crucial to your success. In this short and sweet solo episode, Monique T. Marshall, the founder of Black to Business, dives into the strategies that have helped her power through busy seasons with focus and energy. With her experience of balancing a demanding full-time job and growing her own business, Monique shares insights that are relatable, actionable, and designed to help you get the most out of every day.

This episode is all about understanding how to harness your peak productivity hours, the importance of fueling your body with the right nutrition, and creating a routine that works specifically for you. We know that as an entrepreneur, your time is precious, and making every hour count is essential. 

• Understanding and leveraging your peak productivity hours to maximize output.

• The importance of prioritizing eating and managing energy levels for sustained focus.

• Customizing your routine to fit your unique needs—because there’s no one-size-fits-all approach.

• How small changes in your work environment or routine can reignite focus and creativity.

• The significance of taking a critical look at how you spend your time and making necessary adjustments.

• Practical tips for batching tasks and scheduling your week to optimize productivity.

• The role of consistent wake-up and bedtime routines in setting a productive tone for your day.

This episode is perfect for any entrepreneur looking to optimize their day-to-day operations, find a balance between work and life, and ensure they’re making the most of their time. Tune in to gain insights that will help you enhance your productivity and keep your business moving forward.

Thank you so much for listening! If you liked this episode, please subscribe to “The Black to Business Podcast” and rate and review on Apple Podcasts:

Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/215

Thank you so much for listening! Please support us by simply rating and reviewing our podcast!

Got a question? We’d love to answer it in an upcoming Q&A. Simply record your quick question → https://blacktobusiness.com/QA 

Connect with us on Instagram: 

https://www.instagram.com/blacktobusiness/ 

Don’t miss an update! Sign up for our weekly newsletter:

https://blacktobusiness.com/mailinglist

Stepping out of your comfort zone, facing fear head-on, and taking risks are all part of the entrepreneurial journey—especially for Black entrepreneurs who often have to fight for every inch of success. We understand the weight these decisions carry, and that’s why this episode is dedicated to discussing the importance of embracing risk as a necessary component of growth and success.

In today’s solo episode with Monique T. Marshall, founder of Black to Business, we dive deep into what it really means to take risks in business. We’re not talking about reckless moves; we’re talking about the calculated risks that lead to growth, transformation, and new opportunities. As an entrepreneur, it’s easy to get caught up in the fear of failure, the desire for perfection, or the comfort of playing it safe. But playing it safe rarely leads to greatness. We know that from personal experience and the experiences of many successful entrepreneurs in our community.

Whether you’re struggling with self-doubt, feeling stuck in your current situation, or simply scared to make the next big move, this episode is for you. We’ll explore how to understand and overcome these fears, tap into your deeper “why,” and trust yourself enough to take that leap of faith. You’ll learn how to embrace discomfort, handle failure, and recognize the small signs that show you’re on the right path—even when the journey feels uncertain.

This episode is packed with actionable insights that will encourage you to take bold steps, make decisions with confidence, and ultimately grow both your business and yourself. Let’s push past those limits and start building the future you deserve.

THINGS YOU’LL LEARN DURING THIS EPISODE:

• The importance of knowing your “why” and how it fuels your entrepreneurial journey.

• How faith, belief, and self-trust are essential in overcoming fear and taking risks.

• The necessity of getting comfortable with discomfort and embracing imperfection.

• Why failing fast and learning quickly is crucial to long-term success.

• Tips for managing the emotional rollercoaster that comes with risk-taking.

• The value of having a strong support system when stepping into the unknown.

• How to recognize the small signs that you’re on the right path and use them as

Thank you so much for listening! If you liked this episode, please subscribe to “The Black to Business Podcast” and rate and review on Apple Podcasts:

Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/214

Thank you so much for listening! Please support us by simply rating and reviewing our podcast!

Got a question? We’d love to answer it in an upcoming Q&A. Simply record your quick question → https://blacktobusiness.com/QA 

Connect with us on Instagram: 

https://www.instagram.com/blacktobusiness/ 

Don’t miss an update! Sign up for our weekly newsletter:

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Think generational wealth is the key to long-term success? Think again. In a world where the racial wealth gap remains a harsh reality, simply passing down money isn’t enough. In this eye-opening episode, Dr. LaTanya White challenges conventional wisdom by introducing the concept of Dynastic Wealth™—a revolutionary framework that goes beyond financial assets to include the transfer of knowledge, values, and cultural wealth.

Dr. White’s research reveals that the ultra-wealthy don’t just focus on passing down wealth—they build entrepreneurial dynasties that thrive across generations. For Black entrepreneurs, adopting this approach is essential to breaking the cycle of starting from scratch. If you’re serious about creating a lasting legacy, this episode is packed with the insights and strategies you need to build a dynasty that endures.

DURING THIS EPISODE YOU’LL LEARN:

• What Dynastic Wealth™ is and how it differs from traditional generational wealth.

• The five forms of wealth that are critical to building a lasting family dynasty.

• Strategies for effectively transferring wealth across multiple generations.

• The importance of family identity and values in the wealth-building process.

• Practical steps to start building a business family that’s focused on long-term success.

Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/213

Thank you so much for listening! Please support us by simply rating and reviewing our podcast!

Got a question? We’d love to answer it in an upcoming Q&A. Simply record your quick question → https://blacktobusiness.com/QA 

Connect with us on Instagram: 

https://www.instagram.com/blacktobusiness/ 

Don’t miss an update! Sign up for our weekly newsletter:

https://blacktobusiness.com/mailinglist 

Networking is hands down one of the most powerful tools in your entrepreneurial toolkit, but for many entrepreneurs, it can feel daunting or even disingenuous. We've all heard the saying "it's not what you know, but who you know" - and when it comes to business, those words couldn't ring truer. Building a strong network of genuine connections can open doors to game-changing opportunities, from finding mentors and collaborators to landing clients and investors. 

But here's the thing - networking is about so much more than exchanging business cards or racking up LinkedIn connections. To truly leverage the power of your network, you need to master the art of forming authentic, mutually beneficial relationships. It's about showing up as your true self, demonstrating genuine interest in others, and looking for ways to add value before you ever ask for anything in return.

In this episode, we're going beyond the surface-level stuff to unpack what it really takes to become a networking powerhouse. 

• The true importance of networking for business growth and development.
• Strategies for making authentic connections rather than superficial contacts.
• How intentional networking can transform your business journey.
• Ways to make networking mutually beneficial.
• The impact of showing genuine interest and offering value before asking for anything in return.
• How to overcome the negative connotations associated with networking.
• Different ways to network effectively, both online and in-person.

If you're ready to uplevel your networking game and harness the power of community to catapult your business forward, this is the episode for you. Let's dive in!

Thank you so much for listening! If you liked this episode, please subscribe to “The Black to Business Podcast” and rate and review on Apple Podcasts:

Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/212

Thank you so much for listening! Please support us by simply rating and reviewing our podcast!

Got a question? We’d love to answer it in an upcoming Q&A. Simply record your quick question → https://blacktobusiness.com/QA 

Connect with us on Instagram: 

https://www.instagram.com/blacktobusiness/ 

Don’t miss an update! Sign up for our weekly newsletter:

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In today's fast-paced and unpredictable business world, crises can strike at any moment, leaving even the most successful entrepreneurs scrambling to keep their companies afloat. From social media scandals and product recalls to global pandemics and economic downturns, the challenges facing businesses are more complex and varied than ever before. 

That's why having a solid crisis management plan is no longer a luxury, but a necessity for any business looking to thrive in the long run. A well-crafted crisis management strategy can help you navigate the storms of uncertainty, protect your brand's reputation, and emerge stronger and more resilient on the other side.

On this episode, we're diving deep into the world of crisis management and communication with Renee Malone, a true powerhouse in the field. Renee is the founding partner and president of KQ Communications, one of the largest Black-owned PR firms in the Southeast. With over 15 years of experience helping clients in the nonprofit, business, and government sectors navigate crises of all kinds, Renee has a wealth of knowledge and insights to share.

DURING THIS EPISODE YOU’LL LEARN:

• Why having a solid crisis management plan is crucial for businesses of all sizes

• How to identify potential vulnerabilities and create a crisis preparedness plan

• Strategies for maintaining transparency and accountability during a crisis

• Tips for building and managing a crisis team and contact list

• Best practices for communicating with media and managing your brand's reputation

• How to foster resilience and learn from past crises to strengthen your business

Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/211

Thank you so much for listening! Please support us by simply rating and reviewing our podcast!

Got a question? We’d love to answer it in an upcoming Q&A. Simply record your quick question → https://blacktobusiness.com/QA 

Connect with us on Instagram: 

https://www.instagram.com/blacktobusiness/ 

Don’t miss an update! Sign up for our weekly newsletter:

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