Let’s be honest. When you hear “LinkedIn,” your first thought might be that it’s just for job seekers, corporate professionals, or people in industries that don’t reflect your own. Maybe you’ve avoided it because it feels stiff, too polished, or like a space where you have to shrink who you are just to fit in. But here’s what most folks miss: LinkedIn is one of the most powerful tools for building relationships, increasing visibility, and growing your business. If you’re not using it with intention, you’re likely missing out on real opportunities.

In this episode, we sit down with Larry Long Jr., also known as “LinkedIn Larry,” to break down exactly how to make LinkedIn work for you. Larry is the Chief Energy Officer of LLJR Enterprises and a top LinkedIn influencer who has built a thriving brand by showing up as his full, authentic self. He shares step-by-step strategies for optimizing your profile, creating content that connects, and turning conversations into meaningful business relationships—without watering down your personality or playing small.

 

DURING THIS EPISODE YOU’LL LEARN:

• Why LinkedIn is still one of the most powerful yet overlooked tools for entrepreneurs

• How to build a profile that reflects your value and draws the right opportunities

• Simple content ideas to help you show up consistently, even if you’re not sure what to post

• How to move from connection requests to meaningful conversations and collaborations

• The smart way to ask for recommendations that boost your credibility and reach

• What it means to stay visible and top-of-mind without feeling like you're constantly selling

 

Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/253

 

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