In this episode of Lead with AI, Dr. Tamara Nall uncovers a shocking truth with Nathan Werst, founder of Shoptimized AI: major retailers waste millions advertising products that never drive purchases. Werst reveals the shocking moment when clients first see their wasted ad spend, sometimes discovering 40% of their budget goes to products that generate zero sales. Using neural networks that can predict with 92.3% accuracy which products will sell in specific timeframes, Shoptimized is transforming retail marketing by analyzing patterns humans could never detect - like why blue items sell better on Sundays at 3pm while red items fail. A former data scientist for DICK's Sporting Goods and Farfetch, Werst challenges listeners to search Google for their own out-of-season products to witness firsthand how much money they're wasting right now. Looking ahead to 2030, Werst envisions not just revolutionizing retailers' ROI but creating truly seamless shopping experiences where customers never waste time clicking ads that don't match what they actually want to buy.