These days it can be very difficult to attract talent — and keep them engaged. People want to see evidence of engagement and purpose where they work. 

One agency found an innovative way to demonstrate that meaning and purpose for employees. Their solution sparked a lot of attention, so while it’s primarily a lesson in employee engagement, it’s also a case study on handling communications, leadership, and client relations during a crisis. 

Adam Kleinberg, Co-Founder and CEO of Traction, came on a recent episode of The Innovative Agency to tell us all about their Days of Action policy and how they handled the controversy that resulted.