Lean Blog Audio with Mark Graban

40 Years Ago: Just for the Mistake of It… New Coke!

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The blog post

Thanks to NPR for their recent story about how today, April 23, 2025, marks the 40th anniversary of what is considered one of the biggest business or product marketing failures of my lifetime — the failed introduction of “New Coke.”


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Lean Blog Audio with Mark GrabanBy Mark Graban
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