400 episodes.  That number blows my mind.

Most podcasts don’t even make it to episode 10 before vanishing into the internet ether.

But somehow—through algorithm changes, personal crises, recessions, and a whole lot of terrible marketing advice—I’ve made it here. And I’m still going.

To celebrate, I’m not just popping confetti. I’m sharing the four rebel truths this podcast has been built on from day one. 

These are the hills I’ll die on. If you only listen to one episode of my show, let it be this one—because these truths will radically change how you market your business (without hating every second of it.)

Want to hear more about The Expert Up Club? Book Your Private Tour Here

Full show notes and transcript are here.