All too often, marketers and salespeople think: “A customer is a customer. Any sale is a good sale." It’s time to break free from that mindset. In reality, there is a stark difference between an ideal customer and less-than-ideal customers.

Master Sales Series is back to explore Finding your Ideal Customer. Our host, George Leith, walks through six steps in finding your ideal customer.

1. Brainstorming
2. Surveying existing clients
3. Digging through Google Analytics
4. Social listening
5. Social media analytics
6. Spy on your competitors

Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.