In this episode of the Destination Marketing Podcast, Adam is joined by two returning guests, Greg Starr, founder of Driven, and Ed Harris, CEO of Visit Williamsburg. They discuss how tourism professionals can leverage LinkedIn effectively to showcase the value they generate in their communities to stakeholders every day. Maintaining consistent online visibility ensures that stakeholders see the DMO’s activities in real-time, which is critical in earning recognition for their efforts and securing long-term funding. They also highlight the importance of authenticity and transparency in content, encouraging destinations to embrace the build-in-public approach instead of always projecting an image of perfection.

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