Well-executed experiential marketing can be a seamless, simple transition from reality, to brand engagement.

But marketers know the truth: Creating that transition was anything but simple.

(And pulling it off was probably anything but "seamless.")

Basically, it was a magic trick.

(This makes sense — my last podcast guest, Justin Lefkovitch, is a magician.)

But Justin also owns a marketing agency that specializes in experiential marketing, and he said two big rules of magic still apply:

Illusion & details.

On this episode, Justin gives us 4 big ideas to consider at your next experiential marketing event. He also gives us tips on working with influencers, micro-influencers, celebrities, and musicians at experiential marketing events.