In this episode Rodric talks with Daniel Den; co-creator of the X-Factor Effect methodology and author of ‘Ideas That Influence’. Daniel talks about his journey from being the first to create a unique marketing moneyspinner - to watching as dozens of copycat sites sprang up around him -  to devising a marketing formula that would prevent him and his clients from suffering the same fate again. 

Daniel gives us a taste of this formula with a few ideas on how to differentiate your business and also offers some awesome insights around how to increase your customer base and scale your business - without running yourself into the ground.

What You Will Learn In This Episode:

• Why becoming ‘uncopyable’ should be your goal.
• Some key ‘differences’ you can use to master your niche.
• How to scale when your USP is you.
• How Daniel applied his formula to his book launch - with spectacular results!

Quotes:

“If you only have one ‘difference that makes a difference’ inside of your business, it is usually very, very copyable.  But if you can stack those differences…you become uncopyable. You become a market leader.”

Daniel Den

Guest links:

Big Ideas Box

Daniel’s Insta

Resources:

Million Dollar Flip Flops

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