Multiply Your Success with Dr. Tom DuFore

42. Play Ball! From Empty Stands to a Sold Out Stadium—Jesse Cole, Owner, Savannah Bananas


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What are you doing to stand out from your competition? What are you doing to create attention for your business? 

Today's guest, Jesse Cole, shares his story from buying an expansion league baseball team with literally empty stands and how his team now sells out an entire season in a matter of hours.


  • Go to a Savannah Bananas game or check out some merchandise: https://thesavannahbananas.com/
  • Learn more about Jesse Cole and his Yellow Tux: https://findyouryellowtux.com/
  • Follow Jesse Cole on LinkedIn: https://www.linkedin.com/in/yellowtuxjesse/ 
  • Buy Jesse's book, "Find Your Yellow Tux" on Amazon: CLICK HERE.
  • Listen to Jesse's Podcast: CLICK HERE.
  • Here's a link to a banana juice recipe if you would like to try it: https://www.organicfacts.net/banana-juice.html

Jesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas.

His teams have welcomed more than one million fans to their ballparks and have been featured on MSNBC, CNN, ESPN and in Entrepreneur Magazine.

The Bananas have been awarded Organization of the Year, Entrepreneur of the Year, Business of the Year and won the CPL Championship in their first year. Fans First Entertainment has been featured on the INC 5000 lists as one of the fastest growing companies in America.

The Savannah Bananas currently have sold out every game since their first season and have a waiting list in the thousands for tickets.

Jesse released his first book “Find Your Yellow Tux – How to Be Successful by Standing Out” in January of 2018 with a World Book Tour…at Epcot.

Cole has been featured on over 500 podcasts and is an in-demand keynote speaker all over the country sharing the Fans First Experience on how to stand out, be different and create raving fans of both customers and employees.

Cole is the Host of the Business Done Differently Podcast and has interviewed over 100 of some of the world’s leading entrepreneurs, authors and speakers.

Fun Fact: Cole owns seven yellow tuxedos and proposed to his wife Emily in the yellow tux in front of a sold out crowd. She said Yes! The two later married at their stadium. In 2018, they welcomed their first baby banana, Maverick.

If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.    

The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.

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