The B2B Playbook

#43: ABM Step 4: How To ‘Activate’ Accounts To Get Them To Buy From You


Listen Later

Ever wondered what old shows no longer running have to do with ABM?

Not much as it turns out!

While this show doesn’t have much of a segue, it doesn’t mean the content is not valuable!

We’re discussing how you can go about activating those ABM accounts you’ve warmed up and personalised messages and experiences for with all your hard work!

And a particular favourite method of ours right now!


Tune into this week’s episode for more!


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The B2B PlaybookBy Kevin Chen & George Coudounaris

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