The Pain Free Formula

43 | Heather Jeffcoat - Breakthrough Moments: Why Sex Should Never Hurt!


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Are you suffering in silence with pelvic pain or painful sex, believing it’s “normal” or something you just have to tolerate? This episode shatters the stigma and reveals why pleasure—not pain—should be your expectation.

Join Stacey Roberts and pelvic health pioneer Heather Jeffcoat for a raw, uplifting conversation packed with practical strategies and science-backed hope. Heather shares what most doctors and patients miss about chronic pain, why specialized pelvic PT matters, and the real roadmap to reclaiming intimacy and vitality.

From misunderstood diagnoses to empowering tools, you’ll leave knowing how to advocate for your health and demand better care. Don’t wait for relief. Tune in now to uncover the proven formula for healing that too often gets overlooked.

Your breakthrough starts inside this episode. Don’t miss what every patient, partner, and provider deserves to know.

Timestamped Highlights

[00:00:00] The anxiety-depression-pain loop: how Covid changed everything (and pelvic PT’s explosive growth)

[00:05:18] Why Heather gave up sports medicine: the “mill clinic” dilemma and hunger for real connection

[00:09:13] Quick fixes aren’t enough: Heather’s early patient struggles and what she wishes she knew

[00:11:14] Sex Without Pain: the radical message (and why Heather had to go beyond a pamphlet)

[00:14:10] Common doesn’t mean normal—breaking generational silence around intimate pain

[00:16:29] Kegels, biofeedback, and why most PT clinics simply aren’t enough

[00:19:10] The glute-jaw-pelvic floor connection (yes, jaw tension may fuel your symptoms)

[00:22:15] SoftWave breakthroughs: how a single device transformed pelvic therapy (and saved Heather’s hands)

[00:29:06] The real next steps if you’re struggling: tools, team, and empowerment



About The Guest

Heather Jeffcoat, DPT is a nationally recognized pelvic health physical therapist, author, and founder of Fusion Wellness & Femina PT in Southern California. She served as President of the Pelvic Health Academy at the American Physical Therapy Association (2022–2024) and sits on advisory boards for the International Pelvic Pain Society. With two decades’ expertise, Heather’s evidence-based care and book Sex Without Pain: A Self-Treatment Guide are changing lives for patients and reshaping the field itself.

🔗 LinkedIn | Website | Publications | Email

Special Offer

Get 20% OFF the PDF copy of Heather’s book, Sex Without Pain!

Go to sexwithoutpain.com

Enter discount code Formula 20 at checkout for 20% off your immediate PDF download!



Mentioned Resources
  1. Sex Without Pain (book & resources)
  2. SoftWave Therapy
  3. American Physical Therapy Association (Pelvic Health Academy)
  4. International Pelvic Pain Society
  5. Medical vaginal dilators (dilator kits) – see Heather’s recommendations in her book/website



Important Links
  1. Pain-Free Formula Podcast - https://podcasts.apple.com/us/podcast/the-pain-free-formula/id1802518411

  2. Free eBooks - https://newyouhealthandwellness.com/ebooks
  3. Biomechanics: When Movement Matters
  4. Heal Your Gut, Heal Your Pain - The Gut Joint Axis: A Missing Link to Joint and Muscle Health
  5. Hormones: A Missing Piece in Pain Relief

  6. Stacey’s Book on Amazon - https://www.amazon.ca/Pain-Free-Formula-Solving-Injections/dp/0998183717
  7. New You Health and Wellness Website - https://newyouhealthandwellness.com



About the Host

Stacey Roberts, PT, MBA, MSN, RN, is an Amazon bestselling author, physical therapist, registered nurse, and functional medicine specialist with 30+ years of experience. She founded and runs New You Health and Wellness in Wauwatosa, Wisconsin. Her program, detailed in her book, The Pain-Free Formula; Solving The Puzzle of Muscle and Joint Pain Without Surgery, Drugs or Injections, has helped thousands overcome chronic pain and reclaim their vitality.



The Pain-Free Formula Podcast is brought to you by Stacey Roberts. Production and editing by Podcast Your Brand.


Medical Disclaimer


Information in this program, as well as any information provided by New You Health and Wellness and its subsidiaries, is provided for informational purposes only. This information is not intended as a substitute for the advice provided by a licensed physician or other healthcare professional, or any information contained on or in any product label or packaging that we supply. Do not use the information on this website or podcast for diagnosing or treating a health problem or disease or prescribing medication or other treatment. Always speak with your physician or other healthcare professional before taking any medication or nutritional, herbal or homeopathic supplement or using any treatment for a health problem. If you have or suspect that you have a medical problem, contact your health provider promptly. Do not disregard professional medical advice or delay in seeking professional advice because of something you have read or heard in this program. Information provided in this program and any other presented by New You Health and Wellness LLC, and the use of any products or services purchased from New You Health and Wellness LLC by you does not create a doctor-patient relationship or healthcare provider-patient relationship between you and any of the health professionals affiliated with our website or clinic. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure or prevent any disease. Nothing stated or posted on this site or in this podcast or available through any services is intended to be and must not be taken to be the practice of medical or counseling care. For purposes of this agreement, the practice of medicine and counseling includes, without limitations, psychiatry, psychology, psychotherapy or providing healthcare, treatment instructions, diagnosis, prognosis or advice.

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The Pain Free FormulaBy Stacey Roberts

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