In celebration of Pride month, we’re taking some time to focus on brands that both address and uplift the LGBTQ+ community. Maybe the most inclusive dating app out there is OkCupid. Michael Kaye is the Director of Brand Marketing & Communications at OkCupid and now Archer, which you’ll learn about today, both under the Match Group umbrella. Michael leads communications, influencer marketing and social media. And since being there, he has secured more press for the brand than any other year since it launched in 2004, and got OkCupid data mentioned in a White House press briefing. Michael is a true dating app success story. And in this episode, you’ll learn: <ul><li>When marketing to the LGBTQ+ community, there’s no room for a one-size-fits-all approach</li><li>How effective storytelling is at the heart of OkCupid’s success</li><li>Rather than shying away from taboo or controversial topics, lean in and show your customers that you’re the real deal</li></ul> Brought to you by <a href="https://mekanism.com/" target="_blank" rel="noreferrer noopener">Mekanism</a>.

In celebration of Pride month, we’re taking some time to focus on brands that both address and uplift the LGBTQ+ community. Maybe the most inclusive dating app out there is OkCupid. Michael Kaye is the Director of Brand Marketing & Communications at OkCupid and now Archer, which you’ll learn about today, both under the Match Group umbrella. Michael leads communications, influencer marketing and social media. And since being there, he has secured more press for the brand than any other year since it launched in 2004, and got OkCupid data mentioned in a White House press briefing. Michael is a true dating app success story. And in this episode, you’ll learn: When marketing to the LGBTQ+ community, there’s no room for a one-size-fits-all approachHow effective storytelling is at the heart of OkCupid’s successRather than shying away from taboo or controversial topics, lean in and show your customers that you’re the real dealBrought to you by Mekanism.

In celebration of Pride month, we’re taking some time to focus on brands that both address and uplift the LGBTQ+ community. Maybe the most inclusive dating app out there is OkCupid. Michael Kaye is the Director of Brand Marketing &amp; Communications at OkCupid and now Archer, which you’ll learn about today, both under the Match Group umbrella. Michael leads communications, influencer marketing and social media. And since being there, he has secured more press for the brand than any other year since it launched in 2004, and got OkCupid data mentioned in a White House press briefing. Michael is a true dating app success story. And in this episode, you’ll learn: <ul><li>When marketing to the LGBTQ+ community, there’s no room for a one-size-fits-all approach</li><li>How effective storytelling is at the heart of OkCupid’s success</li><li>Rather than shying away from taboo or controversial topics, lean in and show your customers that you’re the real deal</li></ul> Brought to you by <a href="https://mekanism.com/" rel="noopener noreferrer">Mekanism</a>.

#43: OkCupid Director of Brand Marketing & Communications Michael Kaye | Reaching the LGBTQ+ Community

In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine. Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul &amp; Science Podcast. Soul &amp; Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt. At Mekanism we build iconic brands with Soul &amp; Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com. Brought to you by <a href="https://mekanism.com/" target="_blank" rel="noreferrer noopener">Mekanism</a>.

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In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine. Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast.Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com. Brought to you by Mekanism.

In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine. Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul &amp; Science Podcast. Soul &amp; Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt. At Mekanism we build iconic brands with Soul &amp; Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com. Brought to you by <a href="https://mekanism.com/" rel="noopener noreferrer">Mekanism</a>.

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#43: OkCupid Director of Brand Marketing & Communications Michael Kaye | Reaching the LGBTQ+ Community

#43: OkCupid Director of Brand Marketing & Communications Michael Kaye | Reaching the LGBTQ+ Community

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