The Innovative Agency

43: On-Demand Staffing: What Hollywood Can Teach Us About Agency Business Models w/ Anson Sowby


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Working on a Hollywood set seems like one of the most glamorous gigs out there. But, have you ever considered the logistics it takes to coordinate all of those names mentioned in the closing credits? 

Anson Sowby isn’t a Hollywood producer. He is, however, the CEO and co-founder of, a Battery three-time Ad Age Small Agency of the Year recipient.

On this episode, we discuss:

  • On-demand staffing structure
  • Aligning with a larger partner
  • How Hollywood’s staffing & selling has influenced Battery

A few resources we mentioned during the podcast:

  • Anson Sowby’s LinkedIn
  • Battery’s home page
  • Ad Age Awards

To hear this episode, and many more like it, you can subscribe to The Innovative Agency Podcast on Apple Podcasts or or you can find every episode on our homepage.

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The Innovative AgencyBy Sharon Toerek

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