In this episode, Robb Wells explains why Visit Beaufort shifted its focus from a traditional website to a video-first podcast strategy. He shares how "challenger" destinations can outmaneuver larger competitors by taking calculated risks on owned storytelling rather than just renting an audience through traditional ads.

Robb dives into the "New Chapter" of the Inner Coastal Podcast, detailing how video vignettes now fuel their entire social media ecosystem. He also discusses the tactical shift in his team—prioritizing videographers and creators—to transform the DMO into a modern media house that prioritizes authenticity over polished commercials.

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The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠.