The Business of Good

#44: How to Grow Your Business Using Video with Virginia Kerr


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Hate the thought of having to get on video to market your business? 

Then this is the episode you've been waiting for!

This week on the podcast I have a VERY special guest who is someone I’ve admired for a long time, Virginia Kerr! She sat down with me, and we had a phenomenal conversation about improving how we use video to grow our business. 

With over 177,000 followers on Instagram and 942,000 followers on Instagram, she knows a thing or two when it comes to video strategy. 

Using her 20+ years of experience in television and working in newsrooms, Virginia now teaches business owners how to show up with confidence on camera so they can grow their audiences and revenue.

She joined me for a conversation all about:

  • The biggest mistakes that small business owners make on video and how to fix them
  • Simple ways to feel more confident on camera and how to start when you’re new to video marketing for your business
  • Why you should ditch the wing-it video strategy you’ve been using in your business and put a system in place
  • And how to be see as the go-to expert in your field

    Website

    Instagram

    TikTok

    Youtube


In this episode:

[4:54] This is Virginia Kerr

[15:08] When did things really take off for you?

[19:06] Avoid these red flags when you start getting on video

[27:03] I’ve never done a reel before. HELP!

[28:36] Simple ways to feel confident on video

[37:01] “My favourite is Cat Lady Carol”

[42:15] Advice for someone just starting out?

Links in this episode:

[45:31]
Business Idea Bootcamp - JOIN THE WAITLIST!

Helpful Links:

The 4 Behind-the-Scenes Secrets to Transform Your Followers into Customers Workshop

 100 Email Subject Lines That Will Make Your Readers Click OPEN!

Let’s get friendly on social: 

Facebook

Instagra

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

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Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!

JOIN THE FREE COMMUNITY:

Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!

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