Milk Every Moment is a new milk-focused marketing campaign we've launched in collaboration with British Universities and Colleges Sport (BUCS).

AHDB Knowledge Exchange Manager Jess White finds out more about the push to empower the next generation from some of those involved.

Milk Every Moment | AHDB

Empowering the next generation with the Milk Every Moment campaign | AHDB

BUCS British Universities & Colleges Sport (BUCS)

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