Given maintaining a positive reputation of dairy is crucial to underpinning the future success of the industry, Knowledge Exchange Manager James Hague looks at how AHDB works with retailers to promote milk and its products in the aisles.

Joining James is Senior Account Manager (Domestic Marketing), Stasha Napior-Kowska, to discuss her role in campaigns such as Let's Eat Balanced and more besides.

Let's Eat Balanced | AHDB

Dairy markets | AHDB

A sweet spot for ice cream sales | AHDB

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