The idea that individuals gravitate towards their perceived financial worth can be observed in various real-world scenarios. Consider the case of lottery winners. Research has shown that a significant percentage of lottery winners eventually revert to their pre-lottery financial status within a few years. 

Despite the sudden influx of wealth, these individuals often lack the internal belief system necessary to sustain and grow their newfound riches. Their wealth thermostat, set at a lower level, pulls them back to where they began. 

A study by the National Endowment for Financial Education found that approximately 70% of lottery winners end up broke within a few years, underscoring the powerful influence of their internal wealth thermostat.

On the flip side, stories of ultra-wealthy individuals who have faced financial ruin but managed to rebuild their fortunes provide compelling evidence of a high wealth thermostat. 

Consider the case of Donald Trump. Despite facing bankruptcy multiple times, Trump managed to rebuild his empire each time, driven by an unshakable belief in his ability to generate wealth. His wealth thermostat is set high, and he naturally gravitates back to that level of financial success, demonstrating resilience and unwavering confidence.

Another example can be found in the world of professional athletes. Many professional athletes earn substantial incomes during their careers but often face financial difficulties after retirement. This phenomenon can be attributed to a wealth thermostat set at a lower level, where they lack the financial literacy and belief system necessary to sustain their wealth long-term. These athletes, much like lottery winners, revert to their previous financial state despite their temporary wealth.

Napoleon Hill, in his seminal work “Think and Grow Rich,” explores the principles behind the wealth thermostat. Hill emphasizes the power of thought and belief in shaping one’s financial destiny. 

He asserts that success begins with a clear and unwavering belief in one’s ability to achieve wealth. Hill’s concept of the “Definite Major Purpose” underscores the importance of having a concrete and compelling vision of financial success. This vision, when internalized, becomes a self-fulfilling prophecy.

Hill also discusses the role of the subconscious mind in regulating our actions and outcomes. The subconscious mind, influenced by our beliefs and self-image, acts as a powerful force in determining our financial reality. To reset the wealth thermostat, Hill advocates for techniques such as positive affirmations, visualization, and surrounding oneself with influences that reinforce a wealth-oriented mindset.

Resetting the Wealth Thermostat

To reset the wealth thermostat and elevate one’s financial status, several strategies can be employed:

My guest on this week’s episode of Wealth Formula Podcast has taken a strong interest in the psychology of the rich and is writing a book from his observations of wealthy individuals.

08:06 What Makes Rich People Rich?

09:53 Feel Like You Are Worthy of Wealth 

13:29 The Habit of Never-Ending Learning

15:35 The Value of “Networthing”