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How do brands compete for your time when we PVR shows and fast forward through commercials, or ditch our TV subscriptions and use Netflix instead? What about ad-blockers on our browsers? Also: avocados and knitting fetishes. My guest this week is one of the top marketing minds you'll find anywhere. Ron Tite is the CEO of The Tite Group, a content marketing agency and he was gracious enough to share some really interesting insights into what he calls "The Expression Economy". Extra notes: This episode contains mild profanity. The comedian we misnamed is actually "Sebastian Maniscalco" and the specific bit we reference can be found here: https://youtu.be/0Swzvm-gXHg