Joe Gagliese has been doing influencer marketing since the very beginning. So, he’s an expert. 

That’s why I’m so excited he was able to come on this episode of The Innovative Agency to share some of his expertise with us. Joe is Co-Founder and Managing Partner at Viral Nation, an influencer talent agency and marketing firm. 

Here’s what we talked about:

• Why influencer marketing can’t just be an afterthought
• How to increase the effectiveness of your micro influencer campaigns
• How his team is leveraging their intellectual capital to generate competitive advantages