🍻 Listen up and welcome back! This week, Bud and Mikey sit down with Hunter Jerome, Capitan of Culture at Jerome Distributing, to explore the power of beer as a social connector. From the tradition of Bock Poking 🔥 to the growing issue of social disconnection, they dive into how beer can help bring people together in an increasingly digital world.

What’s on Tap in This Episode?

✅ Bock Poking 101 – The North Dakota beer ritual you didn’t know you needed 🔥🍺

✅ The Growing Disconnection – How digital distractions, social media, and shifting behaviors impact the beer industry 📉📱

✅ Beer as a Bridge – The role of beer in rebuilding community and relationships 🤝

✅ Leading by Example – How beer wholesalers can bring back the culture of getting together after work 🍻🏆

✅ Super Bowl Ads & Industry Trends – Why big beer brands are doubling down on the message of reconnection 📺

Final Final Final

🔥 Challenge: Call a friend, grab a beer, and reconnect! Whether it’s at a bar, a backyard fire, or your own version of a Bock Poking event, be intentional about community.

🎧 Enjoying Tapped In Sales? Hit that like, subscribe, and share button! Drop us a review and tag us on social when you’re out grabbing a beer with a friend.

Chapters

00:00 Introduction to Back Poking and Community Events

08:50 The Importance of Community Connection

14:33 Reinvigorating the Beer Industry Through Personal Connections

17:48 Leading by Example in Social Settings

25:54 The Stigma of Non-Drinking

27:49 The Role of Advertising in Connection

32:39 Encouraging Team Bonding

36:26 New Chapter

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About Tapped In Sales:  

Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.

This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.

Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!

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