The Innovative Agency

46: Rethinking Talent: Why Your Agency Doesn't Need More w/ Chris Kneeland


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Chris wanted to reduce the time it takes to find top talent at his agency. He found it took an average of 36 days to onboard and find talent for projects. Chris wanted to reduce that to 36 hours.

And he did it.

On this episode, we interview Chris Kneeland, Co-founder & CEO of Cult Collective LP.

What we talked about:

  • How size ≠ success at agencies
  • Why talent may not be as important as you think
  • How talent shifts from asset to liability in
  • Why your core competency should be proprietary and in-house
  • Positioning
  • Hiring freelancers

Checkout these resources we mentioned during the podcast:

  • Chris's LinkedIn
  • Communo app — marketplace for connecting freelance talent with agencies

This is an interview with Chris Kneeland from Communo.

To hear this episode, and many more like it, you can subscribe to The Innovative Agency Podcast on Apple Podcasts, Spotify, or on our website.

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The Innovative AgencyBy Sharon Toerek

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