It’s undeniable – when it comes to mobile advertising, performance – is what you’re looking from your online advertising partner first and foremost. Nobody would argue with that. But then comes the second extremely important component – transparency. For an advertiser of any size – big brands especially – it’s crucial to know what channels are being used to drive traffic to their product of service. Is their brand safe with those channels? Today’s guest is Jordi de Los Pinos, co-founder and CEO at Smadex. Jordi provides complete transparency on Demand Side Platform (DSP) performance. Today’s Topics Include:  ✔️  Jordi’s Journey: Switch from engineering hardware to mobile app advertising ✔️  Programmatic Advertising: Real-time bidding via signal processing and machine learning ✔️  Smadex: Mobile programmatic advertising