This week’s topic was inspired by a post I didn’t even read!I only caught a glimpse of it in my feed, but the headline or hook must have stuck in my brain and started to evolve into an idea for a podcast episode. It’s not the first time that’s happened—and it definitely won’t be the last.Chances are, it’s happened to you too, even if you didn’t realise it.That inspiration came from just one impression out of almost 20,000!<ul><li>Impressions to irrelevant people don’t matter so long as there are enough relevant ones.</li><li>It can be argued that nobody is completely irrelevant anyway… you just don’t know! </li><li>Content topic is critical to attract attention of the right audience </li></ul> So are impressions really a vanity metric?To hear all my thoughts on this subject plus the following topics, click on the podcast link below.Also covered:<ul><li>A profile feature makes a welcome return </li><li>Video posting advice from LinkedIn™️...and it's actually quite good! </li><li>New video trends feature </li><li>Is spam getting worse? </li><li>Premium free trial rules tightened </li><li>Post of the week </li><li>An announcement about the podcast </li></ul> Mentioned in this episode:This show was created by the original host of the show, Mark Williams.

This week’s topic was inspired by a post I didn’t even read! I only caught a glimpse of it in my feed, but the headline or hook must have stuck in my brain and started to evolve into an idea for a podcast episode. It’s not the first time that’s happened—and it definitely won’t be the last. Chances are, it’s happened to you too, even if you didn’t realise it. That inspiration came from just one impression out of almost 20,000!Impressions to irrelevant people don’t matter so long as there are enough relevant ones.It can be argued that nobody is completely irrelevant anyway… you just don’t know! Content topic is critical to attract attention of the right audience So are impressions really a vanity metric? To hear all my thoughts on this subject plus the following topics, click on the podcast link below. Also covered:A profile feature makes a welcome return Video posting advice from LinkedIn™️...and it's actually quite good! New video trends feature Is spam getting worse? Premium free trial rules tightened Post of the week An announcement about the podcast Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

This week’s topic was inspired by a post I didn’t even read!I only caught a glimpse of it in my feed, but the headline or hook must have stuck in my brain and started to evolve into an idea for a podcast episode. It’s not the first time that’s happened—and it definitely won’t be the last.Chances are, it’s happened to you too, even if you didn’t realise it.That inspiration came from just one impression out of almost 20,000!<ul><li>Impressions to irrelevant people don’t matter so long as there are enough relevant ones.</li><li>It can be argued that nobody is completely irrelevant anyway… you just don’t know! </li><li>Content topic is critical to attract attention of the right audience </li></ul> So are impressions really a vanity metric?To hear all my thoughts on this subject plus the following topics, click on the podcast link below.Also covered:<ul><li>A profile feature makes a welcome return </li><li>Video posting advice from LinkedIn™️...and it's actually quite good! </li><li>New video trends feature </li><li>Is spam getting worse? </li><li>Premium free trial rules tightened </li><li>Post of the week </li><li>An announcement about the podcast </li></ul> Mentioned in this episode:This show was created by the original host of the show, Mark Williams.

464. The Case For Impressions

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. 

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. 

The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA.

John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)
 
This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.

Business

Education

Self-Improvement

Marketing

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA. John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.) This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. 

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. 

The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content&nbsp;DNA.

John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)
 
This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.

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464. The Case For Impressions

464. The Case For Impressions

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