This is the new-look Informed podcast, all about LinkedIn best practice, hosted for the first time by John Espirian. There’s a quick backstory of the handover from the show’s creator, Mark Williams, to John, and then on to listener questions in the Postbag.Postbag questions<ul><li>Can you deactivate a company page without closing your personal profile?</li><li>Can you talk about visibility being down on LinkedIn?</li><li>Should we invest time in making newsletters, livestreams and videos on LinkedIn?</li><li>How are comment impressions gauged and are they a useful metric?</li><li>Is post boosting a good idea?</li></ul> Generative AI data training: how to turn it off if you don’t want to give your data to LinkedIn for free.Microsoft’s 2026 Q1 results are out, with some nuggets about LinkedIn growth.Links<ul><li><a href="https://www.linkedin.com/feed/update/urn:li:share:7391404565323218944/" rel="noopener noreferrer" target="_blank">Growth stalling post 1</a></li><li><a href="https://linkedin.com/feed/update/urn:li:activity:7391801998238724097/" rel="noopener noreferrer" target="_blank">Growth stalling post 2</a></li><li><a href="https://espirian.co.uk/linkedin-membership-numbers/" rel="noopener noreferrer" target="_blank">LinkedIn membership growth tracker</a></li><li><a href="https://www.linkedin.com/feed/update/urn:li:activity:7389452447188127744/" rel="noopener noreferrer" target="_blank">Ryan Roslansky on LinkedIn’s results</a></li><li><a href="https://espirian.co.uk/call/" rel="noopener noreferrer" target="_blank">Book a consultation with John</a></li><li><a href="https://espirian.co.uk/join/" rel="noopener noreferrer" target="_blank">Espresso+ community</a></li></ul>

This is the new-look Informed podcast, all about LinkedIn best practice, hosted for the first time by John Espirian. There’s a quick backstory of the handover from the show’s creator, Mark Williams, to John, and then on to listener questions in the Postbag. Postbag questionsCan you deactivate a company page without closing your personal profile?Can you talk about visibility being down on LinkedIn?Should we invest time in making newsletters, livestreams and videos on LinkedIn?How are comment impressions gauged and are they a useful metric?Is post boosting a good idea? Generative AI data training: how to turn it off if you don’t want to give your data to LinkedIn for free. Microsoft’s 2026 Q1 results are out, with some nuggets about LinkedIn growth. LinksGrowth stalling post 1Growth stalling post 2LinkedIn membership growth trackerRyan Roslansky on LinkedIn’s resultsBook a consultation with JohnEspresso+ community

This is the new-look Informed podcast, all about LinkedIn best practice, hosted for the first time by John Espirian.&nbsp;There’s a quick backstory of the handover from the show’s creator, Mark Williams, to John, and then on to listener questions in the Postbag.Postbag questions<ul><li>Can you deactivate a company page without closing your personal profile?</li><li>Can you talk about visibility being down on LinkedIn?</li><li>Should we invest time in making newsletters, livestreams and videos on LinkedIn?</li><li>How are comment impressions gauged and are they a useful metric?</li><li>Is post boosting a good idea?</li></ul> Generative AI data training: how to turn it off if you don’t want to give your data to LinkedIn for free.Microsoft’s 2026 Q1 results are out, with some nuggets about LinkedIn growth.Links<ul><li><a href="https://www.linkedin.com/feed/update/urn:li:share:7391404565323218944/" rel="noopener noreferrer">Growth stalling post 1</a></li><li><a href="https://linkedin.com/feed/update/urn:li:activity:7391801998238724097/" rel="noopener noreferrer">Growth stalling post 2</a></li><li><a href="https://espirian.co.uk/linkedin-membership-numbers/" rel="noopener noreferrer">LinkedIn membership growth tracker</a></li><li><a href="https://www.linkedin.com/feed/update/urn:li:activity:7389452447188127744/" rel="noopener noreferrer">Ryan Roslansky on LinkedIn’s results</a></li><li><a href="https://espirian.co.uk/call/" rel="noopener noreferrer">Book a consultation with John</a></li><li><a href="https://espirian.co.uk/join/" rel="noopener noreferrer">Espresso+ community</a></li></ul>

466. A new chapter

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. 

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. 

The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA.

John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)
 
This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.

Business

Education

Self-Improvement

Marketing

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA. John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.) This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. 

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. 

The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content&nbsp;DNA.

John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)
 
This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.

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466. A new chapter

466. A new chapter

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