Thanks to Mark Williams for his kind <a href="https://www.linkedin.com/pulse/farewell-mark-williams-v4iie/" rel="noopener noreferrer" target="_blank">farewell newsletter</a>.<h2>Postbag</h2><ul><li>Profile verification: to verify or not? (<a href="https://www.linkedin.com/pulse/linkedin-verification-john-espirian-nzi9e/" rel="noopener noreferrer" target="_blank">see more</a>)</li><li>Post timing: when is best to post?</li><li>Recommendations: should they be up to date?</li></ul> <h2>Other topics</h2>Everyone is talking about algorithmic bias against women. I’m going to investigate.A couple of text-plus-image posts:<ul><li><a href="https://www.linkedin.com/feed/update/urn:li:share:7396492394571145216/" rel="noopener noreferrer" target="_blank">Changing the skin tone in emojis</a></li><li><a href="https://www.linkedin.com/feed/update/urn:li:share:7396618478121668608/" rel="noopener noreferrer" target="_blank">“Quiet Piggy”</a></li></ul> Starting a post with a short bit of quoted text often seems to get me good engagement, as per the second example.Why put a date and time stamp on posts? I wish LinkedIn would do something about this.<h2>About the show</h2>This feels a bit meta but here are some things related to the development and marketing of the podcast:<ul><li>There’s a new page at <a href="http://espirian.co.uk/informed" rel="noopener noreferrer" target="_blank">espirian.co.uk/informed</a></li><li>There’s a new banner image as part of my rotating Premium banner</li><li>I’ve invited 250 people (the monthly limit) to follow the company page</li><li>There were ~1000 downloads for episodes 466 & 467 – thanks!</li></ul>

Thanks to Mark Williams for his kind farewell newsletter.PostbagProfile verification: to verify or not? (see more)Post timing: when is best to post?Recommendations: should they be up to date? Other topicsEveryone is talking about algorithmic bias against women. I’m going to investigate. A couple of text-plus-image posts:Changing the skin tone in emojis“Quiet Piggy” Starting a post with a short bit of quoted text often seems to get me good engagement, as per the second example. Why put a date and time stamp on posts? I wish LinkedIn would do something about this.About the showThis feels a bit meta but here are some things related to the development and marketing of the podcast:There’s a new page at espirian.co.uk/informedThere’s a new banner image as part of my rotating Premium bannerI’ve invited 250 people (the monthly limit) to follow the company pageThere were ~1000 downloads for episodes 466 & 467 – thanks!

Thanks to Mark Williams for his kind <a href="https://www.linkedin.com/pulse/farewell-mark-williams-v4iie/" rel="noopener noreferrer">farewell newsletter</a>.Postbag<ul><li>Profile verification: to verify or not? (<a href="https://www.linkedin.com/pulse/linkedin-verification-john-espirian-nzi9e/" rel="noopener noreferrer">see more</a>)</li><li>Post timing: when is best to post?</li><li>Recommendations: should they be up to date?</li></ul> Other topicsEveryone is talking about algorithmic bias against women. I’m going to investigate.A couple of text-plus-image posts:<ul><li><a href="https://www.linkedin.com/feed/update/urn:li:share:7396492394571145216/" rel="noopener noreferrer">Changing the skin tone in emojis</a></li><li><a href="https://www.linkedin.com/feed/update/urn:li:share:7396618478121668608/" rel="noopener noreferrer">“Quiet Piggy”</a></li></ul> Starting a post with a short bit of quoted text often seems to get me good engagement, as per the second example.Why put a date and time stamp on posts? I wish LinkedIn would do something about this.About the showThis feels a bit meta but here are some things related to the development and marketing of the podcast:<ul><li>There’s a new page at <a href="http://espirian.co.uk/informed" rel="noopener noreferrer">espirian.co.uk/informed</a></li><li>There’s a new banner image as part of my rotating Premium banner</li><li>I’ve invited 250 people (the monthly limit) to follow the company page</li><li>There were ~1000 downloads for episodes 466 &amp; 467 – thanks!</li></ul>

468. Engaging posts and time stamps

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. 

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. 

The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA.

John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)
 
This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.

Business

Education

Self-Improvement

Marketing

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA. John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.) This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. 

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. 

The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content&nbsp;DNA.

John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)
 
This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.

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468. Engaging posts and time stamps

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