Balancing the financial needs of your agency with the practical expectations of your clients can be a tricky tightrope to walk. The best perspectives on these sorts of balancing issues often come from someone who's been on both sides of the equation.

Andrew Stanten fits that description perfectly; he's worked both on the brand side with agencies, and also as the president of Altitude Marketing (one of Inc's 5000 Fastest-Growing Companies).

He came on this episode to discuss:

• His 3-step process for agency pricing
• Why you should start with strategy
• Using data as evidence to make suggestions (& calculate pricing)
• How data jumpstarts your work after you land a contract
• How to upsell & pivot ad spend
• Data and process transparency

This is an interview with Andrew Stanten from Altitude Marketing.

To hear this episode, and many more like it, you can subscribe to The Innovative Agency Podcast on Apple Podcasts, Spotify, or on our website.