In this episode, Chris Daigle chats with cold outreach expert Tom Ryan, founder of Referral Program Pros. Together, they unpack the essentials of effective outreach, including crafting personalized messages, targeting the right audience, and offering meaningful value. Tom shares his proven strategies for using AI to enhance outreach campaigns and avoid the pitfalls of generic messaging. Whether you’re a business owner, consultant, or entrepreneur, this conversation offers actionable insights to transform your cold outreach into a brand-building opportunity.

🔎 Find Out More About Tom Ryan and Referral Program Pros:
LinkedIn: https://www.linkedin.com/in/tom-ryan-referral-program-pros/
https://www.referralprogrampros.com/

🛠 AI Tools and Resources Mentioned in This Episode:

Instantly ➡ https://instantly.ai
SmartLead ➡ https://www.smartlead.ai
Apollo ➡ https://www.apollo.io
Lead Magic ➡ https://www.leadmagic.io

Chapters:
00:00 - Introduction to Tom Ryan
05:12 - Avoiding Pitfalls in Cold Outreach Campaigns
10:00 - Metrics to Evaluate Outreach Success
13:36 - Best Call-to-Actions for Cold Outreach
18:12 - Building an Effective Outreach Tech Stack
23:43 - How AI is Revolutionizing Cold Outreach
30:06 - Leveraging Personalization at Scale
35:12 - LinkedIn Strategies That Work in 2024
43:24 - Brand Building Through Cold Outreach

🔸 Be sure to download this week's Smartcut: https://smartcuts.io/47
And check out the related prompts at: https://PromptVault.studio