This week's main topic looks at how many active accounts there are on LinkedIn. See my <a href="https://espirian.co.uk/linkedin-membership-numbers/" rel="noopener noreferrer" target="_blank">LinkedIn membership tracker</a>, particularly the updated section titled "How many active users are on LinkedIn?"<h2>Postbag</h2>– What do you think of people customising their pronouns?In short, don't do it!– There are quite a few LinkedIn experts who seem to attach an image to every single one of their posts. Do text-only posts perform less well than posts with images?Looking at my own data since the start of 2024, my text-only posts get 27% more impressions than my posts where I include an image.<h2>Other topics</h2><a href="https://linkedin.com/feed/update/urn:li:activity:7400648055965986816" rel="noopener noreferrer" target="_blank">Lynnaire Johnston's livestream with Mark Williams</a> (creator and former host of this show) at 8pm on Wednesday 10 December 2025: "LinkedIn, Legacy and Letting Go".<a href="https://uplift-live.com/" rel="noopener noreferrer" target="_blank">UpLift Live 26</a> LaunchPad calls for those attending or considering attending our conference on LinkedIn best practice:<ul><li><a href="https://www.addevent.com/event/Gb26322238" rel="noopener noreferrer" target="_blank">Thursday 8 January 2026 at 11am UK</a> (public)</li><li><a href="https://www.addevent.com/event/ur26322240" rel="noopener noreferrer" target="_blank">Friday 20 March 2026 at 1pm UK</a></li></ul> I'm speaking in Milan, Italy at <a href="https://www.inspireday.it" rel="noopener noreferrer" target="_blank">Inspire Day</a>, on 29/30 January 2026.Congratulations to Gus Bhandal on the launch of his The Squeeze membership!

This week's main topic looks at how many active accounts there are on LinkedIn. See my LinkedIn membership tracker, particularly the updated section titled "How many active users are on LinkedIn?"Postbag– What do you think of people customising their pronouns? In short, don't do it! – There are quite a few LinkedIn experts who seem to attach an image to every single one of their posts. Do text-only posts perform less well than posts with images? Looking at my own data since the start of 2024, my text-only posts get 27% more impressions than my posts where I include an image.Other topicsLynnaire Johnston's livestream with Mark Williams (creator and former host of this show) at 8pm on Wednesday 10 December 2025: "LinkedIn, Legacy and Letting Go". UpLift Live 26 LaunchPad calls for those attending or considering attending our conference on LinkedIn best practice:Thursday 8 January 2026 at 11am UK (public)Friday 20 March 2026 at 1pm UK I'm speaking in Milan, Italy at Inspire Day, on 29/30 January 2026. Congratulations to Gus Bhandal on the launch of his The Squeeze membership!

This week's main topic looks at how many active accounts there are on LinkedIn. See my <a href="https://espirian.co.uk/linkedin-membership-numbers/" rel="noopener noreferrer">LinkedIn membership tracker</a>, particularly the updated section titled "How many active users are on LinkedIn?"Postbag– What do you think of people customising their pronouns?In short, don't do it!– There are quite a few LinkedIn experts who seem to attach an image to every single one of their posts. Do text-only posts perform less well than posts with images?Looking at my own data since the start of 2024, my text-only posts get 27% more impressions than my posts where I include an image.Other topics<a href="https://linkedin.com/feed/update/urn:li:activity:7400648055965986816" rel="noopener noreferrer">Lynnaire Johnston's livestream with Mark Williams</a> (creator and former host of this show) at 8pm on Wednesday 10 December 2025: "LinkedIn, Legacy and Letting Go".<a href="https://uplift-live.com/" rel="noopener noreferrer">UpLift Live 26</a> LaunchPad calls for those attending or considering attending our conference on LinkedIn best practice:<ul><li><a href="https://www.addevent.com/event/Gb26322238" rel="noopener noreferrer">Thursday 8 January 2026 at 11am UK</a> (public)</li><li><a href="https://www.addevent.com/event/ur26322240" rel="noopener noreferrer">Friday 20 March 2026 at 1pm UK</a></li></ul> I'm speaking in Milan, Italy at <a href="https://www.inspireday.it" rel="noopener noreferrer">Inspire Day</a>, on 29/30 January 2026.Congratulations to Gus Bhandal on the launch of his The Squeeze membership!

470. How many active members are on LinkedIn?

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. 

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. 

The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA.

John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)
 
This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.

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"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA. John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.) This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. 

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. 

The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content&nbsp;DNA.

John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)
 
This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.

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470. How many active members are on LinkedIn?

470. How many active members are on LinkedIn?

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