In this podcast episode, Dr. Tekesia Jackson (Doctor TK) outlines a step-by-step framework for launching digital products, emphasizing the importance of setting a solid foundation, crafting compelling offers, activating effective marketing strategies, and leveraging launches for success. She introduces her S-C-A-L-E framework, which stands for Setting your foundation, Crafting your offer, Activating your marketing, Launching and leveraging, and Expanding and evolving your business. Throughout the episode, she provides practical examples and insights to help aspiring entrepreneurs navigate the digital product landscape.



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