How good are you at persuasion, my friend? Have you heard of Dr. Cialdini's book "Influence: The Psychology of Persuasion"? I bet you have. I've read it twice and never stop recommending it. Here's a real treat for you.

Tune in to my conversation with Patrick van der Burght, Dr. Cialdini's business partner and learn:

• The difference between persuasion and ethical persuasion
• The dangers of unethical persuasion
• Why it’s important to talk about persuasion nowadays
• How we make decisions and choices in life
• 7 Universal Principles of Persuasion
• How to practically apply persuasion

Patrick van der Burght is a business partner of Dr Robert Cialdini, who wrote the book ‘INFLUENCE – The Psychology of Persuasion’, which is considered by many top CEOs to be the best business book of all time. Patrick, as a Founding Member of the Cialdini Institute, and Cialdini Institute Licensed Trainer, has been teaching ethical persuasion to professionals and teams since 2000. 

Patrick also co-authored the book ‘How to Hear YES More Often’ in 2024, and has his own podcast ‘Ethical Persuasion Unlocked’.

Get Patrick's FREE Give-Away: Downloadable e-book (no email required, just download), and/or 7-day Influence Challenge: https://ethicalpersuasion.com.au/free-influence-persuasion/

Connect with Patrick:

Website: https://ethicalpersuasion.com.au/
Podcast: https://ethicalpersuasion.com.au/podcast/
Youtube: https://www.youtube.com/@ethicalpersuasion
Linkedin: https://www.linkedin.com/in/patrick-van-der-burght/
Facebook: https://www.facebook.com/ethicalpersuasion/
Instagram: https://www.instagram.com/ethical_persuasion/
Twitter: https://x.com/yesmoreoften
TikTok: https://www.tiktok.com/@ethicalpersuasion
Book: https://yesmoreoften.com/