It’s easy to see when a market is frothy—when prices seem unstoppable and everyone is piling in. But recognizing the bottom of a market? That’s harder. But it’s important to recognize because it’s at the bottom, not the top, where the greatest opportunities for profit lie.

Right now, we’re at one of those moments, and the need to act is critical if you want to successfully invest in real estate over the next few years.

As we enter 2025, the real estate market is at the cusp of a major shift. Other asset classes like stocks and bitcoin are already at all-time highs, but real estate remains attractively priced with enormous upside. This is the rare point in the cycle where investors who act decisively position themselves for exceptional returns.

The biggest players are already taking notice. BlackRock, the world’s largest asset manager, has declared that apartment buildings have reached the bottom of the cycle—an ideal entry point for savvy investors. 

What contributes to this ideal entry point?

But what amplifies this moment the most is declining interest rates. The Federal Reserve has already signaled cuts through 2025, and this creates a powerful tailwind for real estate investors.

Historically, investing in real estate during a descending rate environment has proven to be exceptionally lucrative. As rates decline cap rates contract.

This environment typically leads to increased demand for properties, driving up values and creating substantial wealth for early investors. Past cycles have shown that those who enter the market as rates begin to fall often experience the greatest appreciation in their investments over time.

The election of a pro-real estate president will also provide a significant boost to the real estate market. Policies favorable to real estate investment and development will lead to tax incentives, streamlined regulations, and increased government support for housing initiatives. Such policies will drive up property values and create new investment opportunities across various real estate sectors.

This is the start of a cycle that only comes around once every decade. Timing is everything, and the window to act is narrow. Those who move now stand to benefit from what could be one of the most lucrative real estate cycles in recent memory. Those who hesitate risk being left behind as the broader market catches up and prices rise.

Recognize where we are. This is the moment to take action and position yourself for what’s ahead.

Now that I got that off my chest, listen to this week’s Wealth Formula Podcast for a lighter theme—how to optimize your credit card miles and travel for free on business class.