Business of Apps Podcast

#48: Combatting mobile ad fraud in COVID-19 era with Luke Taylor, COO and Founder at TrafficGuard


Listen Later

Mobile ad fraud has been a dark shadow on the entire mobile advertising industry for a number of year by now. It’s been growing fast – fraudsters keep inventing more sophisticated ways to steal, fraud detection and prevention companies do their best to keep up and being able to detect new kids of fraud and help brands to minimize its impact on their bottom line. It is the ongoing battle. One would hope that COVID pandemic would slow mobile fraudsters down and that would be really naive take on that. It is quite contrary.   Today’s guest is Luke Taylor, COO and founder of TrafficGuard. Luke talks about the current state of affairs for mobile advertising fraud during COVID-19.  Today’s Topics Include: ✔️  TrafficGuard: Full funnel
...more
View all episodesView all episodes
Download on the App Store

Business of Apps PodcastBy Business of Apps

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

24 ratings


More shows like Business of Apps Podcast

View all
App Marketing by App Masters by Steve Young

App Marketing by App Masters

138 Listeners

Under the Radar by Relay

Under the Radar

211 Listeners

The Daily by The New York Times

The Daily

110,635 Listeners

Y Combinator Startup Podcast by Y Combinator

Y Combinator Startup Podcast

226 Listeners

9to5Mac Daily by 9to5Mac

9to5Mac Daily

497 Listeners

Naval by Naval

Naval

2,136 Listeners

My First Million by Hubspot Media

My First Million

2,635 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,430 Listeners

Sub Club by RevenueCat by David Barnard, Jacob Eiting

Sub Club by RevenueCat

60 Listeners

The Startup Ideas Podcast by Greg Isenberg

The Startup Ideas Podcast

197 Listeners