PostbagShould I delete posts on LinkedIn?Richard G Abrahams: <a href="https://espirian.co.uk/linkedin-newsletters/" rel="noopener noreferrer" target="_blank">Should I write a newsletter?</a>Mark Lee: Can I target my posts to certain locations?Clip from my UpLift Live 26 talk on "direct messages and algorithmic immunity".I put in around 12 hours of editing time to get the replays ready, and we have about 17.5 hours of content in total now available over the past 3 years of the conference.<a href="https://uplift-live.com/replay" rel="noopener noreferrer" target="_blank">Get your replay ticket</a><a href="https://www.linkedin.com/feed/update/urn:li:activity:7445805503802314752/" rel="noopener noreferrer" target="_blank">Social Insider report on document post engagement rates</a>Look out for messages saying "Email not reachable" and "Update your email to ensure you don't lose access to your account" – they're legitimate messages but seem to be associated only with LinkedIn accounts that have Gmail email addresses. Hopefully, this is a temporary issue only.<a href="https://amazon.co.uk/dp/0008770654" rel="noopener noreferrer" target="_blank">Ryan Roslansky's book: Open To Work released</a><h2>Are you a solo or small business owner?</h2>Join the Espresso+ community now to improve your LinkedIn and online presence. Find out more at <a href="https://jesp.me/join" rel="noopener noreferrer" target="_blank">jesp.me/join</a><h2>Support the show</h2>Informed is not a sponsored podcast, so all production and hosting is self-funded. To make a small donation, go to <a href="https://jesp.me/informed-tip" rel="noopener noreferrer" target="_blank">jesp.me/informed-tip</a> – thanks in advance!

Postbag Should I delete posts on LinkedIn? Richard G Abrahams: Should I write a newsletter? Mark Lee: Can I target my posts to certain locations? Clip from my UpLift Live 26 talk on "direct messages and algorithmic immunity". I put in around 12 hours of editing time to get the replays ready, and we have about 17.5 hours of content in total now available over the past 3 years of the conference. Get your replay ticket Social Insider report on document post engagement rates Look out for messages saying "Email not reachable" and "Update your email to ensure you don't lose access to your account" – they're legitimate messages but seem to be associated only with LinkedIn accounts that have Gmail email addresses. Hopefully, this is a temporary issue only. Ryan Roslansky's book: Open To Work released Are you a solo or small business owner?Join the Espresso+ community now to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the showInformed is not a sponsored podcast, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks in advance!

PostbagShould I delete posts on LinkedIn?Richard G Abrahams: <a href="https://espirian.co.uk/linkedin-newsletters/" rel="noopener noreferrer">Should I write a newsletter?</a>Mark Lee: Can I target my posts to certain locations?Clip from my UpLift Live 26 talk on "direct messages and algorithmic immunity".I put in around 12 hours of editing time to get the replays ready, and we have about 17.5 hours of content in total now available over the past 3 years of the conference.<a href="https://uplift-live.com/replay" rel="noopener noreferrer">Get your replay ticket</a><a href="https://www.linkedin.com/feed/update/urn:li:activity:7445805503802314752/" rel="noopener noreferrer">Social Insider report on document post engagement rates</a>Look out for messages saying "Email not reachable" and "Update your email to ensure you don't lose access to your account" – they're legitimate messages but seem to be associated only with LinkedIn accounts that have Gmail email addresses. Hopefully, this is a temporary issue only.<a href="https://amazon.co.uk/dp/0008770654" rel="noopener noreferrer">Ryan Roslansky's book: Open To Work released</a>Are you a solo or small business owner?Join the Espresso+ community now to improve your LinkedIn and online presence. Find out more at <a href="https://jesp.me/join" rel="noopener noreferrer">jesp.me/join</a>Support the showInformed is not a sponsored podcast, so all production and hosting is self-funded. To make a small donation, go to <a href="https://jesp.me/informed-tip" rel="noopener noreferrer">jesp.me/informed-tip</a> – thanks in advance!

485. Direct messages and algorithmic immunity

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. 

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. 

The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA.

John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)
 
This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.

Business

Education

Self-Improvement

Marketing

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA. John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.) This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. 

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. 

The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content&nbsp;DNA.

John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)
 
This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.

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485. Direct messages and algorithmic immunity

485. Direct messages and algorithmic immunity

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