How do you build, staff, and stand up an online psychiatry and therapy office over the course of 45 days? And in a pandemic, no less? For Lavender founders and seasoned entrepreneurs Pritma Dhillon Chattha, DNP MHA RN and Brighid Gannon, DNP, PMHNP-BC it was experiencing first-hand how the pandemic was moving every aspect of our lives online at lightning speed; hearing from colleagues seeking mental health support the countless difficulties they encountered navigating and accessing services; and having the business skills and entrepreneurial experience to seize the moment to design and deliver much needed innovation in the psychiatric care. Pritma and Brighid are making mental healthcare more affordable and accessible by bringing business operation tools that may not be innovative in other industries into mental health services. And while the headline of this story is innovating in mental health services delivery, an equally remarkable headline is how their workforce and workplace innovation is reducing the stigma of seeking care through private on-line therapy, and increasing the availability of mental health professionals while offering providers the work flexibility they need to do so. Email us at [email protected]. For additional resources, visit our website at www.seeyounowpodcast.com.