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Alec Chalvardjian is the owner of Bar Freddo, a true Italian fare restaurant he launched after a career in advertising sales. We talk about how the traditional media ad sales world has evolved over the last 20 years, and how planning for a rainy day allowed Alec to be in a position to start his own business after getting downsized out of his corporate job. We spend a a lot of time exploring his passion for true artisanal gelato and pizza, so foodies will especially enjoy this episode!